About
Empowering Brands to Embrace Authenticity
The Veritas Collective is a full-service marketing agency dedicated to empowering brands and businesses to embrace their highest truths.
Founded by marketing veteran, Jennifer Dadesho, the team at TVC is passionate about crafting compelling narratives, building authentic connections between brands and consumers, and delivering impactful results.
The power of authenticity is magical. Let the team at TVC develop resonant strategies, created lasting impressions, deliver meaningful engagement, and unlock the true potential of your brand.
Jennifer Dadesho
Founder
Jennifer is a seasoned marketing and communications leader with more than 20 years of experience across the wine, tourism, and hospitality industries. Throughout her career, she has worn nearly every hat in the marketing landscape while representing iconic global brands – giving her a rare combination of strategic perspective and hands-on expertise. Her instinct for emerging social and cultural trends, paired with deep practical experience, creates fertile ground for ideas that are both innovative and built to work.
Jenn’s expertise spans brand development and strategy, social media, experiential marketing, events, public relations, and media relations. She has a proven ability to connect the dots across disciplines, translating ambitious ideas into cohesive programs that strengthen brands, advance business objectives, and deliver meaningful results.
Jennifer is a natural bridge builder known for her easygoing manner and her ability to cultivate trusted relationships with industry leaders, creative partners, vendors, and the broader community.
Away from work, you might find Jenn enjoying a good tennis volley, yoga, or a light jog, and – every now and then – a very good glass of wine.
Sandra Kraus
Director of Operations
Sandra brings a people-first perspective shaped by a career spanning events, marketing, human resources, and government. Her varied experience has given her a natural ability to move comfortably between people, priorities, and industries – always with an eye for the thoughtful details that turn a good experience into a memorable one.
With true appreciation for hard work and genuine connection, Sandra's career has expanded her perspective while reinforcing what she has always known: relationships matter and the smallest details often make the greatest difference.
Sandra and Jenn first met as colleagues in the wine industry, beginning a friendship that has endured across careers, cities, and many chapters of life. Years later, their shared history – and mutual appreciation for people, creativity, and work done with intention – brought them together again at The Veritas Collective.
When she isn’t at her desk, Sandra can usually be found alongside her husband cheering their daughters from the sidelines of a tennis court or volleyball gym, exploring the mountains with her family, or quietly making sure no important detail goes unnoticed.